Tuesday, 5 February 2019
Monday, 4 February 2019
Super Bowl Sunday Was The Perfect Stage To Market “The World Record Egg” With PSA About Mental Health
Before the biggest sporting event of the year, Hulu and the Instagram account of “world_record_egg” teased a secret collaboration that would be revealed Sunday after Super Bowl LIII.
However, it turns out that the business wasn’t related to a new series for subscribers to binge, or anything Super Bowl-related. Instead, Hulu used the attention to remind spectators that mental health is essential: revealing a PSA about the meaning of “talk to someone” for those fighting with the “pressure of social media.”
The cryptic message referencing Hulu appeared on the Instagram account of “world_record_egg” on Friday. That story rose in popularity earlier this month after it urged fans to double-tap an image of an egg, to beat out Kylie Jenner for the most-liked post ever on the program.
The post reached 52 million favorites, holding the record for Instagram’s most-liked image. Then, two weeks ago, the secret account began posting several other photos showing the egg breaking.
Before the start of the weekend it posted a new egg image with more cracks, and now with the addition of football laces, which made the egg look like a football.
According to a caption, the ad would be revealed Sunday after the Super Bowl. Early that morning Hulu took to their Instagram to respond to their followers on Instagram who guessed on what the announcement might be and led spectators to view the egg crack on Hulu at 11 pm ET.
At that point, viewers were able to watch a 30-second PSA commercial featuring the egg.
“Recently, I’ve started to crack,” said the egg, which cracked completely. “The pressure of social media is getting to me. If you’re struggling too, talk to someone.”
Which panned over to the animated cracked egg-who smiled. “We got this,” the PSA read.
Mentalhealthamerica.net was the headline with “#TalkingEgg” and Egg Gang, which had previously been posted on the Instagram image. Mental Health America thanked Hulu and the Egg saying, “We were thrilled that [the] world record egg used its big reveal to shine a light on mental health,” a spokesperson told Vox. “Whether you’re an egg or a person, it’s important to speak up about your mental health — and get help if you need it.”
Hulu’s rivals, like Amazon Studios, made an episode of new series Hanna, open to subscribers for a short time. Netflix, meanwhile, didn’t drop new content today as it did after last year’s Super Bowl, though it did have an ad in the Big Game for a nature documentary. Also, HBO partnered with Bud Light for an announcement in the game to tease the last season of Game of Thrones.
An article which studied the effects social media has on youth claims, “Teenagers spoke about the pressure they felt to make themselves available 24/7, and the resulting anxiety if they did not respond immediately to texts or posts. Teens are so emotionally invested in social media that a fifth of secondary school pupils will wake up at night and log on, just to make sure they don’t miss out.”
The video ends with a link to the Mental Health America website.
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source http://www.ivdaily.com/super-bowl-sunday-was-the-perfect-stage-to-market-the-world-record-egg-with-psa-about-mental-health
Friday, 1 February 2019
Treating Drug Addiction by Altering Memory
A new study shows that reactivating the memories formed around substance use could provide a treatment for drug addiction.
This might sound like something out of a science fiction novel but it’s actually based around the theory of classical conditioning which dates back to Pavlov’s dog theory. Classical conditioning, also known as Pavlov conditioning is based on the understanding of memory and learning. It came to fruition by Russian physiologist Ivan Pavlov, who initially began studying the digestion process of dogs. He later found that the dogs would learn to salivate when they heard a noise before their meal arrived.
Using the same logic, Mike Saladin, a research and clinical psychologist led a study to show that addiction is a disorder of memory and learning. Saladin’s goal was to reactivate memories of substance abuse so that they can be weakened enough to lose their power. This is not a quest to change a person’s memories, Saladin says, it’s “turning down the volume” on these memories.
Within the memory many sounds are associated with different actions. If someone pops a wine bottle, a person knows that they will soon have something good to drink. That is a memory and it’s quickly stored into the rolodex of the brain. Drug use stores within the same rolodex and for someone who has been addicted to drugs for years, there are many drug memories that are relentlessly nagging a person to use drugs again.
With drug addiction being an epidemic in America, thinking outside the box could lead to new treatment options that help to create a better, healthier society.
The White House Office of National Drug Control Policy outlined Thursday its main priorities for battling illegal drug abuse and distribution in the United States. This is the office’s first National Drug Control Strategy.
The report was released the same day that the drug control office’s first permanent director since the Obama administration, Jim Carroll, was sworn-in by Vice President Mike Pence.
There are many options when searching for help from substance abuse. Drug rehab directories can assist someone in finding a treatment center that best fits their particular needs. Research any and all options when searching for any medical help.
source http://www.ivdaily.com/treating-drug-addiction-by-altering-memory
The U.S. Customs and Border Protection Agency Announced The Largest Fentanyl Bust In History
The U.S. Customs and Border Protection Agency announced Thursday that they had seized 254 pounds of fentanyl over the weekend near Nogales port of entry. The Agency claims this is the most massive single Fentanyl bust recorded in CBP history.
According to the reports a young 26-year-old Mexican truck driver was found with more than 640 pounds of meth and fentanyl worth $4.6 million. During a press conference held at Mariposa port of entry, agents revealed that early Saturday morning when the drugs were discovered the driver was instructed to undergo a second inspection.
During the second inspection, the scan detected anomalies in the trailers’ floor. The canines that were inspecting alerted the officers to the odor of 400 packages of illegal substances. The seized packages contained more than 100 packs of fentanyl, worth more than $3.5 million, which were mainly in powder form but also in pills.
The reports state, the meth seizure was the third largest discovered at Arizona ports of entry and contained more than 300 packages worth $1.18 million and weighing 395 pounds.
“The size of a few grains of salt of fentanyl, which is a dangerous opioid, can kill a person very quickly, said Nogales CBP Port Director Michael Humphries. The seizure, he said, had prevented an unfathomable number of doses of the drug “that could have harmed so many families.”
According to the authorities the driver is currently being held in federal custody and charged with two counts of possession with intent to distribute.
A tweet from President Donald Trump which praised the bust said, “Our great U.S. Border Patrol Agents made the biggest Fentanyl bust in our Country’s history. Thanks, as always, for a job well done!”
As reported by Drug Enforcement Administration the last massive U.S. seizure of fentanyl had been in August 2017 when it seized 145 pounds (66 kilograms) of the powder in a Queens, New York, apartment that was connected to the Sinaloa Cartel. Before that, the largest recorded fentanyl seizure was 88 pounds (40 kilograms) busted from a pickup truck in Bartow County, Georgia.
In the recent decade, Mexican traffickers have been flooding the border with drugs, smuggling them into the United States mostly hidden in passenger vehicles along with tractor-trailers. The most polluted areas seem to be ports of entry in the Nogales, Arizona, and San Diego areas.
Doug Coleman, the DEA’s special agent in command for the Phoenix division, congratulated the officers for the size of the recent bust, claiming that it was not the result of any intelligence from his agency but instead “pure, old fashioned police work” by the officer who pulled the truck over. “It was a cold hit” based on the agent’s hunch, Coleman announced.
The federal Centers for Disease Control and Prevention states in a recent report that fentanyl is now the drug most frequently involved in fatal overdoses across the country, responsible for more than 18,000, or nearly 29 percent, of the 63,000 overdose casualties in 2016.
There have been no other arrests at this time. This investigation is ongoing.
source http://www.ivdaily.com/the-u-s-customs-and-border-protection-agency-announced-the-largest-fentanyl-bust-in-history